Great. I would build it as a security assessment funnel rather than simply a page containing reports.
1. Landing page
Headline:
Know Your Security Posture Before Attackers Do.
Subheadline:
Run a security assessment and receive a clear, actionable report showing what needs attention, what is already protected, and how to improve your security posture.
Primary button:
Run a Free Security Assessment
Secondary button:
View Sample Report
2. User workflow
Landing Page
↓
Enter Website / System
↓
Free Security Assessment
↓
Security Analysis
↓
Security Score
↓
Findings
↓
Remediation Recommendations
↓
Create Account
↓
Save Report
↓
Schedule Monitoring
The important part is don't require registration before demonstrating value.
3. Report dashboard
I'd give each user a dashboard like:
┌────────────────────────────────────────────────────────┐
│ SECURITY POSTURE │
│ │
│ 78 / 100 │
│ │
│ Critical High Medium Low Informational │
│ 1 3 7 4 12 │
├────────────────────────────────────────────────────────┤
│ │
│ CRITICAL FINDINGS │
│ │
│ 🔴 TLS Configuration │
│ Weak protocol configuration detected │
│ │
│ HIGH │
│ │
│ 🟠 Missing Security Headers │
│ 🟠 Exposed Service │
│ 🟠 Certificate Configuration │
│ │
├────────────────────────────────────────────────────────┤
│ [View Full Report] [Download PDF] [Run Again] │
└────────────────────────────────────────────────────────┘
4. Give users a reason to come back
The killer feature is security history.
Show:
Security Score History
100 ┤
90 ┤ ●
80 ┤ ●──────
70 ┤ ●───────
60 ┤ ●──────
50 ┤
└────────────────────────────
May Jun Jul Aug Sep
Then:
Your security score improved 18 points since your previous assessment.
That gives users a reason to return.
5. Turn findings into tasks
Each finding should have:
Finding
Severity
Affected System
Description
Risk
Evidence
Recommended Fix
Technical Remediation
Status
And a button:
[Mark as Remediated]
This changes your product from a report generator into a security-management system.
6. Email notifications
Offer:
We'll watch your systems for you.
Examples:
🔴 New Critical Finding Detected
Your security posture changed from 86 → 71.
or:
🟢 Security Improvement
4 previously detected vulnerabilities are no longer present.
7. Pricing structure
I would keep the initial structure simple:
Free
- 1 assessment
- Basic security score
- Top findings
- Basic report
Professional
- Multiple systems
- Complete reports
- PDF reports
- Historical reports
- Scheduled assessments
- Email alerts
Business
- Multiple users
- Multiple organizations
- Compliance reporting
- Executive reports
- API access
- White-label reports
8. The important marketing trick
Don't advertise:
“Buy our security reports.”
Advertise the problem being solved:
“Find out what your organization exposes to the Internet.”
Then let the free assessment demonstrate the value.
For your audience, I'd also create three report types:
Technical Security Report
For developers and system administrators.
Executive Security Report
One or two pages, understandable by management.
Compliance Report
Organized around applicable security controls and evidence.
That gives you one underlying security engine with three different products built on top of it.